Global Demand Generation Leader, B2B SaaS, Dynatrace
Ginny Tonkin is a B2B demand generation and revenue marketing leader who builds and runs global campaigns that drive massive pipeline. As Lead Demand Generation Manager, Global Campaigns at Dynatrace, she owns the integrated programs behind more than $180 million in pipeline, spanning email, webinar, paid digital, co-marketing, executive, ABM, and cross-channel pipeline programs across the cloud and SaaS ecosystem. Having worked in both scrappy startups and enterprise technology, she knows how to build from zero and scale what works.
With over a decade of experience, she's known for connecting campaign strategy to revenue outcomes: aligning marketing with sales, partners, and product teams, and building programs that scale across regions and markets.
Ginny built her technology career in San Francisco, where she lived for 5 years, but she's a seasoned world traveler at heart. After college, she spent a year teaching English in Vietnam and four years in Beijing, where she worked in corporate PR at Edelman, the world's largest PR firm. She speaks what she calls "horribly rusty" Chinese, but she's always down to practice. Her career began in her hometown of Erie, PA, at GoErie.com, and that mix of local roots and global perspective shapes how she builds campaigns that resonate across markets.
Outside of work, she enjoys lifting, swimming, and exploring the great outdoors.
